Star Sports Network, the official broadcaster of the Pro Kabaddi League (PKL), continues to create new records for Kabaddi viewership in the country. The league’s milestone Season 10 has captivated an amazing 226 million* viewers during the first 90 matches, representing a record 17 percent increase in reach over Season 9 and making it the only sport outside cricket to break the 200-million mark several times. Furthermore, the broadcaster has recorded 38 billion minutes* of watch time, a 15% increase over Season 9 during the same period. In addition, TVR** has increased by 22%, indicating Kabaddi’s growing popularity among Indian sports fans.
With the semifinals and finals still to play, PKL Season 10 has already outperformed last year’s ratings. The playoffs will begin on February 26, 2024, at Gachibowli Indoor Stadium (G. M. C. Balayogi Indoor Stadium) in Hyderabad, with the finals taking place on March 1, 2024.